|

Au Hikari Power of Optics Commercial and Making

AU Hikari is a broadband service for subscribers in Japan including internet (yeah, 1GBps), tv, and digital phone. Their most recent commercial uses a Rube Goldberg machine to highlight the “power of optics”. Rube Goldberg machines are referred to in Japanese as a Pythagoras Device or sometimes by the eponym “Pythagoras Switch” (named after the popular…