Asahi News reported today that the American hamburger chain, Wendy’s, is set to make a return to the Japanese market.
Wendy’s unceremoniously exited Japan near the end of last year.
A representative at Wendy’s Asian headquarters was quoted as saying that they could not ignore the second largest fast food market in the world, and were looking to reopen shop in the country.
When Wendy’s first entered the Japanese market in the 1980s, it contracted with supermarket giant Daiei. It later contracted with the beef bowl chain Sukiya. That contract ended last year and Wendy’s shut down all 71 of its restaurants in Japan. Wendy’s is currently seeking contracts with large and small restaurant management companies, as well as franchises.