Wendy’s Set to Return to Japan

June 24, 2010

Asahi News reported today that the American hamburger chain, Wendy’s, is set to make a return to the Japanese market.

Wendy’s unceremoniously exited Japan near the end of last year.

A representative at Wendy’s Asian headquarters was quoted as saying that they could not ignore the second largest fast food market in the world, and were looking to reopen shop in the country.

When Wendy’s first entered the Japanese market in the 1980s, it contracted with supermarket giant Daiei. It later contracted with the beef bowl¬† chain Sukiya. That contract ended last year and Wendy’s shut down all 71 of its restaurants in Japan. Wendy’s is currently seeking contracts with large and small restaurant management companies, as well as franchises.


1 locohama June 25, 2010 at 1:53 pm

Yea!!! I love chili cheese fries and Frosties

2 jay@newzjapan June 27, 2010 at 7:02 am

Yo Loco. Nice blog by the way.

Yeah, I hope they decide to bring back the baked potato. Toward the end of their contract they’d discontinued it, but it’s those frosties and chili cheese fries and baked potatoes and chili that set them apart. A lot of the 2CH people I know are really looking forward to the return of the chili.

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