The New Cool Biz – Shorts with a Suit?

August 1, 2008

First of all, I think there’s no chance of this taking off. A lot of places do the whole “Cool Biz” thing and wear short sleeve button down shirts without ties, or the slightly silly short sleeve button down shirt under a blazer, but now some Japanese fashion Einstein has decided that short pants is the next great thing. The above mentioned Einstein works for Beams which is a high line Japanese mens clothing shop. For the record, I have some comfy socks from there.

Here’s the problem…

This guy can do business:

I accept the above as business attire in a very hot country working hard in midsummer.


This is just wrong.

I’m not buying any shower curtain rings from this guy!