Japanese Culture

AU Hikari is a¬†broadband service for subscribers in Japan including internet (yeah, 1GBps), tv, and digital phone. Their most recent commercial uses a Rube Goldberg machine to highlight the “power of optics”. Rube Goldberg machines are referred to in Japanese as a Pythagoras Device or sometimes by the eponym “Pythagoras Switch” (named after the popular […]

Momotaro aka The Peach Boy is a very well known Japanese folktale. It’s most often depicted with cute characters, although the story itself is an action packed battle starring Momotaro and the monkey, pheasant, and dog he befriends in his travels. Pepsi Japan has picked up the story and began releasing a series of commercials […]